When I saw that Witches Lab (formerly Hooked Up Shop) were advertising for a designer to rebrand their labels, I thought my quirky illustration background would lend it self to the company and so I applied.

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And from the moment we spoke, Gemma and I sort of just, clicked? She often comments that I have somehow "read her mind", and after a few years working for Witches Lab, I can generally design a new product packaging with little design brief.

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In the early stages, the packaging was more illustrative and quirky but over time has aged like a fine wine, and we have refined the details into a much more cohesive set of products.

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Not only this, but as Witches Lab also produce white label products, on occasion I get to design something completely new for some of their own clients.

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Working on these products for numerous years makes me really value the work of small family business, and how dedicated they are to ensuring their products are perfect for their customers.

 

I am part of their team, and I love it.