Tori Elliott Illustration Devon Lash Dolls

CASE STUDY: THE DEVON LASH DOLLS

  • BUSINESS STATIONARY

  • PRODUCT LABELS

  • PHOTOSHOOT

AN AWARD WINNING LASH SALON AND TRAINING ACADEMY

  • BRANDING

  • WEBDESIGN

  • TRAINING MATERIAL

Tori Elliott Illustration Devon Lash Dolls
Tori Elliott Illustration Devon Lash Dolls

After a quick studio spruce up with an additional blush pink flower wall to offset the industrial and brick work, 

we moved on to the printed goods including business appointment cards, and loyalty cards. 

With the additions in the studio, I added some splashes of blush pink to the printed stationary to soften the look and bring together the same feeling as the studio. This went down very well and slowly we introduced more soft pastel pinks into the designs, sitting behind the strong and bold industrial logo.

Rachel came to me with an established salon, wide client base and a good social media following, but wanted to give her business a professional make over, and so that's exactly what we did. 

Her lash studio had a bespoke industrial rusty sign made in its early stages, and so when designing her logo I wanted to incorporate this texture into the design - keeping her look cohesive - when usually the signage design comes after the branding package. 

The branding had to be industrial, professional, and effortlessly chic. Most importantly, it had to be different from run-of-the-mill pink and glittery lash salons. 

Tori Elliott Illustration Devon Lash Dolls
Tori Elliott Illustration Devon Lash Dolls
Tori Elliott Illustration Devon Lash Dolls

The opening of the Devon Lash Dolls Training Academy meant that we needed to develop all of the relevant material for both students and mentors alike.

All of the courses have their own manual, training guide, certificate of attendance and completion of training certificate, all with bespoke branding and printing.

Tori Elliott Illustration Devon Lash Dolls
Tori Elliott Illustration Devon Lash Dolls

Work continued, and the studio became pinker! So we changed the logo to a softer rose gold finish for some of the social media and printed goods, keeping the same recognisable design but a switch up in colour. 

Rachel also became an award winning Lash Trainer, and began her own training academy alongside the studio treatments. As you can guess, we developed a new logo for this side of the business, which also had strong similarities to the studio branding to tie all of these areas into one recognisable branding package.

Tori Elliott Illustration Devon Lash Dolls Certificates
Tori Elliott Illustration Devon Lash Dolls Certificates
Tori Elliott Illustration Devon Lash Dolls Manuals
Tori Elliott Illustration Devon Lash Dolls

AS BUSINESS BOOMED, RACHEL
NEEDED TO GROW HER ONLINE
PRESENCE AND SO I BEGAN WORKING ON A NEW WEBSITE.



WE ALSO TOOK THE OPPORTUNITY TO BOOK IN A PROFESSIONAL PHOTOSHOOT FOR THE WEBSITE, SOCIAL MEDIA AND TRAINING MANUALS, IT REALLY PAID OFF!